Al Key has been involved in the green industry for 20 years as an owner of DeepRoot. As a sales manager primarily in the Northeastern region and Florida, he established a representative network nationwide, set up major distributorships and has been instrumental on redevelopment projects such as Celebration, FL, Lincoln Center and most recently, the Metropolitan Museum of Art. He is a published author, and his writing has appeared in the Journal of Arboriculture and Civil Engineering News. He is also a registered CEU provider with Landscape Architect Continuing Education Service. Together with his partners, he has received one of several forthcoming patents for their inventions that address trees and storm water management in the urban setting. Al has an M.A. in Business Administration from Santa Clara University.