Customer Relationship Manager

About Us

DeepRoot is dedicated to building sustainable green spaces in urban environments, with a focus on growing large, healthy trees and stormwater management. Our family-owned business – headquartered in California but with offices in Minneapolis, Canada and the U.K. – is operated by a team of dedicated, creative, and problem-solving individuals. We are experts in our field and are driven by both enthusiasm and integrity. We work hard to help our customers (including landscape architects, civil engineers, architects and contractors) find the best possible solution for their project.

Role Description

As the Customer Relationship Manager at DeepRoot, you will be responsible for leading a team of 3-4 inside sales professionals who will drive revenue growth in both the United States and Canada. This role involves overseeing sales efforts that encompass a diverse range of markets and customer types, utilizing a mix of both direct-to-customer and distributor sales strategies. Your primary focus will be on developing and implementing effective B2B sales strategies, fostering a collaborative and data-driven sales culture within the team, and managing dynamic pricing patterns to ensure success across North American markets. This role is pivotal in expanding our market presence and delivering growth through multiple sales channels. This position is based in our Minneapolis office. We offer a hybrid schedule working collaboratively in the office Tuesday, Wednesday, and Thursday and remotely Monday and Friday.

Specific Accountabilities

Customer Relationship Management: Develop and maintain strong relationships with key clients and partners to understand their needs and ensure customer satisfaction.

Sales Team Leadership: Lead, mentor, and coach a team of 3-4 inside sales representatives to achieve and exceed sales targets.

B2B Sales Strategy: Develop and implement effective B2B sales strategies to identify and acquire new clients, nurture existing relationships, and grow revenue.

Dynamic Pricing Management: Work on pricing within multiple different markets and customer types that require dynamic and changing pricing patterns. Collaborate with cross-functional teams to adjust pricing strategies based on market dynamics and customer needs.

Data Analysis: Utilize strong data analysis skills to evaluate sales performance, identify pricing trends, and develop data-driven strategies for continuous improvement in pricing strategies.

Collaborative Approach: Foster a collaborative environment within the sales team, working closely with other departments such as marketing, product development, and customer support to ensure a unified approach to customer success.

Training and Development: Provide ongoing training and development opportunities to enhance the skills and knowledge of the inside sales team.

Sales Process Optimization: Continuously refine and improve the sales process to enhance efficiency and effectiveness, including the use of our SalesForce CRM system.

Reporting: Generate regular reports on sales performance, pricing effectiveness, forecasts, and market trends to senior management.

Market Research: Stay updated on industry trends, competitive landscape, and market dynamics to identify new pricing opportunities and threats.


– 7+ years of experience in B2B account management, sales management or customer service with a minimum of 3 years in people management.

-Experience working in a related industry such as construction (non-residential), landscape architecture, civil engineering, or stormwater management.

– Bachelor’s degree, preferably in Business, Marketing, or a related field.

-Strong data analysis and reporting skills.

-Ability to set and execute sales strategies across multiple markets.

– Collaborative team leadership skills with the ability to build a cohesive and productive sales team.

-Excellent communication and interpersonal skills.

– Proficiency in SalesForce CRM system and Microsoft Office suite.

– Results-oriented with a track record of meeting or exceeding sales targets.

– A collaborative and adaptable approach to problem-solving.


– Competitive salary and performance-based bonuses.

– Comprehensive health, dental, and retirement benefits.

– Opportunities for professional development and advancement.

– A supportive and inclusive workplace culture.

– Meaningful work contributing to sustainable urban development.

Interested in a DeepRoot product? Get a quote today.

Request a Quote [email protected]

Tel: 415 781 9700
Toll Free: 800 458 7668
Toll Free: 800 277 7668
Fax: 415 781 0191

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