TEAM
Graham Ray – Chief Executive Officer
As CEO of DeepRoot, Graham leads the development of products and services while managing the sales team and international partners. Since the launch of the Silva Cell in 2007, company revenues have doubled. With 20 years of experience at DeepRoot, Graham has extensive industry knowledge and a clear focus on the challenges and opportunities in green infrastructure innovation. A co-inventor of the Silva Cell integrated tree, soil and stormwater system, Graham is a named patent holder with additional patents pending. Graham holds a B.A. in political science from Brown University. Watch an interview with Graham here
Rebecca Stevens – Director of Operations
Rebecca Stevens is the Director of Operations at DeepRoot Green Infrastructure. Rebecca joined DeepRoot's Customer Service/Operations Department in 2001. She manages production and logistics of the company that has tripled its annual revenue during her tenure. She now directs all activities in both Customer Service and Operations, as well as maintains all relationships with contract manufacturers. Rebecca graduated cum laude from Gustavus Adolphus College in St. Peter, MN.
Leda Marritz – Creative Director
Leda Marritz is the Creative Director at DeepRoot. Leda joined in 2006 and is responsible for all of DeepRoot's online and print materials, advertising, writing, design, events, and other creative projects. Some of Leda's major initiatives have included significant updates to DeepRoot's online presence, including website enhancements and a strong social media presence. In 2009 she started a company blog called "Green Infrastructure for Your Community," where she posts three times a week on topics related to trees, soil, stormwater, and company news. In 2011 she became a certified arborist and, in addition to the writing she does for DeepRoot, contributes articles for Next City and Earth In Transition. Leda holds a B.A. from Brown University in Comparative Literature.
Al Key – Account Manager
Al Key has been involved in the green industry for 20 years as an owner of DeepRoot. As a sales manager primarily in the Northeastern region and Florida, he established a representative network nationwide, set up major distributorships and has been instrumental on redevelopment projects such as Celebration, FL, Lincoln Center and most recently, the Metropolitan Museum of Art. He is a published author, and his writing has appeared in the Journal of Arboriculture and Civil Engineering News. He is also a registered CEU provider with Landscape Architect Continuing Education Service. Together with his partners, he has received one of several forthcoming patents for their inventions that address trees and storm water management in the urban setting. Al has an M.A. in Business Administration from Santa Clara University.
Brenda Guglielmina – Account Manager
Brenda joined DeepRoot Green Infrastructure in 1995 and is currently the representative for the Southeast and Texas. Brenda's primary responsibility is to use the latest science-based research for trees and stormwater to work with designers to create high functioning landscapes using green infrastructure. She helps move projects through the design process by presenting the available tools and services provided by DeepRoot. Brenda has worked on streetscape, plaza, transit, and green roof projects, acting as a team player with landscape architects, architects, and engineers. Brenda has a B.S. degree from San Jose State University in Interior Architecture.
Shawn Freedberg – Director of Business Development
Shawn Freedberg works closely with our clients and manages our projects internationally. His experience as a Landscape Architect is valued with landscape architects, arborists and municipalities from the initial design phase through construction documentation and installation. Shawn is passionate about the urban landscape and has worked in the landscape architecture profession since 2002. Shawn has a MLA from the Rhode Island School of Design.
Michael James – General Manager, DeepRoot Canada Corp.
Mike James represents DeepRoot Canada Corp. and is based out of Vancouver, BC. Mike has been in the municipal street tree industry for over 20 years and has worked extensively with landscape architects, municipalities, engineers, and landscape contractors to provide solutions for the health of urban trees. Michael has a Hon. Degree in Public Administration.
Steve Chatwin-Grindey – General Manager, DeepRoot Urban Solutions, Ltd.
Steve joined DeepRoot as the Commercial Director of UK sales in 2006 after several years of involvement with DeepRoot sales in Europe. Steve pioneered DeepRoot's sales consulting in the UK and continues to exchange information and developments with his American colleagues. He is driven by the uniqueness of the Silva Cell and enjoys the challenges of launching a relatively new product and addressing people's perceptions as part of the greater goal of greening the UK's cities. Steve has a degree in management from Kemble College and is a regular presenter, and a member, of the Tree Design Action Group (TDAG). He is based in London.
Patrick Greeley – Director of Technical Services
Pat Greeley is Director of Technical Services at DeepRoot, where he primarily supports the Silva Cell product line. He works closely with contractors, designers, engineers and utility owners to ensure that they have a thorough understanding of its installation process, engineering, capabilities, and limitations. Pat personally visits the majority of all first time Silva Cell installations in North America and therefore has firsthand experience with many different uses and adaptations of the product. Due to his extensive knowledge of the product and experience, Pat is an excellent resource when it comes to resolving design constraints and site issues. In addition to supporting the Silva Cell product Pat also plays a key role in product enhancement and new product development. Pat has a B.A. in Landscape Architecture from the University of Minnesota and before joining DeepRoot had an extensive career in construction management with most of his experience centering on civil infrastructure projects in urban areas.
Chris Behringer – Landscape Architecture and Engineering Technician
Based in our Minneapolis office, Chris is a Landscape/Urban Designer with over 40 years of experience in the planning and design of streetscapes, parks, trails, open spaces, and natural systems. Prior to working for DeepRoot, Chris completed one of the largest Silva Cell projects for the City of Minneapolis. Now as a part of our team, she brings her expertise to the technical review and design office. Holding a Bachelor of Landscape Architecture from the University of Wisconsin, Madison, Chris brings her diverse experience to the DeepRoot team. In her free time, she enjoys traveling with her husband Ron, reading, and spending time with her dog, Juno. She also serves on the Executive Committee of ASLA-Minnesota.
Nicole Peterson – Landscape Architecture and Engineering Technician
Based in our Minneapolis office, Nicole provides technical and design support for the Silva Cell product line. Nicole holds a Masters of Landscape Architecture from the University of Minnesota and a B.A. in English Literature from St. Olaf College. A frequent contributor to the DeepRoot blog, she enjoys writing and loves being able to put her English degree to good use in the green industry. Nicole is pursuing licensure to become a Landscape Architect, and is nearly finished with her exams. In her free time, she enjoys being outdoors, growing vegetables in her garden, and riding and showing her two Morgan horses.
Katie Webb – Operations Manager
Katie Webb is the Operations Manager at DeepRoot Green Infrastructure. Katie joined the Customer Service/Operations department in 2008 and is responsible for managing all daily business operations, logistics, and customer service. She also oversees all domestic and international shipments. Katie holds a B.A. in Philosophy and in English from the University of Colorado – Boulder and an M.F.A. in Creative Writing from San Francisco State University.
Katie Peeler – Marketing Coordinator
As the marketing coordinator, Katie is responsible for expressing DeepRoot's ideas, work, and perspective across a variety of platforms. Katie previously worked at the American Dance Festival, where she was in charge of maintaining the organization's brand identity, social media presence, email marketing, advertisements, and more. Katie loves spending time outdoors and is excited to be contributing to the development of sustainable, low-impact communities and urban green spaces. In her free time, you can find Katie hiking or spending time with her two cats. She majored in Art History, with a minor in PR/Advertising, at the University of South Carolina.
Rachel Roberts – Account Manager
Rachel oversees the development, design, and construction of Silva Cell projects in the Western part of the United States. Rachel's professional history is a unique blend, combining her work as a Landscape Architect along with many years driving sales growth and managing customer relationships, nationally and internationally. Rachel joins DeepRoot having earned an MLA from the University of Pennsylvania and an MBA in Sustainable Management from the Presidio Graduate School.
Nav Kaur – Sales & Project Associate
As the sales and project associate, Nav provides support throughout the sales and project management cycles. She is fascinated by green building and is excited to be a part of the DeepRoot team, where she feels she can further explore and impact the relationship between people and the environment. She holds a Bachelor of Business Administration with a marketing concentration from George Washington University and is a LEED Green Associate.
Aileen Ocampo – Canada Sales and Operations Coordinator
Aileen is based in our Vancouver office where she wears different hats managing all Canadian operations, logistics, finance, and administration. She is responsible for maintaining an excellent relationship to all clients and distributors for all over Canada. Aileen regularly interacts with the corporate team in San Francisco and other working team members across the continent. She holds a double degree in Organizational Communications and Marketing Management. Aileen has always been eager to join globally oriented organizations or companies that create a positive impact to the world, its people and environment. She currently resides in Vancouver, BC with her husband and her 3 year old son.
Alison Cutler – UK Sales and Operations Coordinator
Based in London as our UK Operations and Sales Coordinator, Alison is responsible for customer service, sales, operations and many other aspects of our UK business. Alison was previously a client relationship executive at MLex, where she had a dual focus role covering commercial risk mitigation/business analysis and account management. Alison has a keen understanding of business operations and client relations. Previous notable initiatives include the development of effective proof of concept/pilots and management of solution implementation projects such as integration of new CRM system. She also has a passion for sustainable solutions and emerging technologies and looks forward to growing the UK market for our products and services.
Ida Pai – Finance Director
Ida has worked in the architecture, engineering and construction (AEC) industry for 10 years. She has over 15 years of experiences in Accounting & Finance, which includes Financial Consolidation, International Taxes, Financial System Implementation, and establishing Internal Control Policies and Procedures. She is passionate about green and sustainable business that creates a sustainable living environment for our next generation. Ida graduated from UC Davis with a B.S degree in Financial Management.
Patricia Sanchez
Patricia Sanchez works in accounting and finance handling collections, employee expenses, and month end closing. She comes to us with 15 years of experience in project accounting in landscape architecture, architecture, and interior design. She has a Masters in Sustainable Enterprise from Dominican University and an undergraduate degree in Business Administration from San Francisco State University. In her free time she volunteers as a Spanish-English medical translator and advocate for a non-profit that helps low-income individuals get access to health care. She is passionate about sustainability, nature, and animals, and enjoys bird watching as much as she does promoting waste reduction in our environment.
Willy Wong
As the Junior Staff Accountant, Willy is responsible for accounts payable, which includes weekly check runs, reconciling credit card statements and reviewing expense reports. He also provides support for the month end close. He has a great fondness for nature and is very enthusiastic to be part of an organization that improves green environments. Willy has a Bachelor's degree in Economics and Accounting from UC Santa Barbara.